MEDIA IMPLEMENTATION & BUYING
ADS UP, WOT’Z UP & SPOT ON – TV & RADIO
Since 1993, Red Cherry’s Interactive TV and Radio concepts have been used effectively in thousands of campaigns. This simple but effective formula offers advertisers the opportunity to stand out from the rest simply by adding an interactive top & tail to your existing Television or Radio campaign.
This will break your commercial out from ad-clutter, increase noting (as proven by Adtrack), measure your response immediately, create active & passive participation, obtain vital research information immediately and generate a firm database.
WOT’Z UP is flighted on ETV and most radio stations including Radmark stations, YFM, Community and Student radio stations.
WOT’Z UP is also on Massiv TV in buses and taxi’s.
SPOT ON runs on SABC TV and ALL SABC radio stations.
ADS UP is on MNet and DSTV.
BESTSELLERS
If you want your brand to be a best seller and see an increase in sales, Best Sellers is the perfect packaged concept.
We will produce a Best Sellers TV commercial that will not only endorse your brand but also communicate your offerings in a unique and captivating manner.
Red Cherry will produce a high class formula driven commercial, arrange the airtime and ensure that your brand becomes a Best Seller.
It’s affordable, fresh and innovative but most of all…Best Sellers works.
SHOP-O-MANIA
Shop O Mania is a unique concept designed to offer an affordable entry to TV & Radio with its primary focus being a “Volume Driver” and a perfect platform to launch promotions and create massive awareness to product specifics.
Consumers must purchase the product being advertised and sms the barcode to the Shop o Mania sms line. Once consumers have sms’ed their barcode, they will be asked a product related question qualifying their entry.
As long as the minimum spends on TV & Radio are met, the production, cash prize & sms line set-up & monitoring are added value.
THE MNET SHOW
Our partnership with MNet & DStv with the very popular MNet Show has lasted over 8 years. A celebrity MNet presenter hosts these prime-time shows and each night one lucky subscriber wins a fantastic prize. These sponsors receive great exposure for a small investment.
Television promos are produced to support each day’s show. The show appears every day over the campaign period excl Sundays.
MNET CARES
For many years MNet Cares has brought magic to the lives of millions of South Africans in need and in 2010 they take on an especially heart-warming projects… the upgrading of children’s homes/ schools for the less privileged.
Red Cherry will be producing MNet Cares from 2010.
Red Cherry’s CSI arm - Touch Africa, has the role of identifying the project & needs, implementing change and ensuring that the changes are both measurable and sustainable.
MNet Cares will focus on projects in South Africa for which we require sponsorship.
