Red Cherry Interactive filmed a consumer-driven short format testimonial where we stopped real consumers in-store to ask them about their experience with RENEW where we received positive
Category: Newsroom
Red Cherry Interactive recorded PSA radio commercials for Grow Great to educate the public about breastfeeding, stunted growth in children and the health benefits of eggs for babies from 6 months.
We’re proud to announce that along with Tru-Cape Fruit Marketing and Big Brave, we have made the shortlist for the 2018 MTN App of the year awards. Fruit-Full has been shortlisted for “best gaming
Consumers seek truth and seek opinions online and offline. Red Cherry Interactive has therefore created a platform for Interactive 30-60“content which breaks out of the commercial clutter
We’re proud to announce that on Thursday the 13th of September, we placed top 3 for the 2018 #mostawards for the media owner lamb award.
Thanks to everyone who joined us at Red Cherry Interactive for our inaugural FutureConnect event with Jeremy Maggs.
It was a great morning filled with insight with Media and Advertising Industry
WE ARE PUTTING OUR MONEY WHERE OUR MOUTH IS
To prove just how effective our SPOT ON brand is, we are putting our money where our mouth is. Watch the video above and tell us which Red Cherry Interactive brand has a new look, SMS your answer to 33413 and you could win R5000!
Competition closes 7 March 2017, each SMS costs R1 and remember, terms and conditions apply.
Here is a little bit of background behind SPOT ON and what it can do for your brand.
THE CHALLENGE WITH NOTING & LEAD GENERATION IN THE CURRENT MARKETING LANDSCAPE
With so much competition in the South African advertising space, brands need to learn how to cut through the clutter and work hard to get the consumers’ attention more than ever before. The pressure to generate more sales and quality leads is immense and with generic advertising achieving low rates of brand recall, advertisers need new ways of getting through to the target market.
THE SOLUTION
With 23 years of experience and thousands of successful TV, Radio & Digital campaigns under its belt, Red Cherry Interactive’s secret weapon SPOT ON:
Increases noting of your commercial and brand name by up to 60% (as proven by Millward Brown).
Generates quality leads and a firm database of potential clients for one-to-one communication.
Guarantees interactivity and active participation from your target market with your brand.
THE RESULTS
Not convinced? Here’s a snapshot of the results that have been achieved when our clients use the SPOT ON brand, especially when it comes to lead generation:
3 Times more leads generated as well as a substantial decrease in cost per lead
Conversion rate of leads increased from 23% to over 40%
Cost per lead decreased by 60%
400% Increase in leads
220% More leads than classic campaigns generated
63% More leads generated on average per spot
Want to find out what it can do for your brand? Contact us 😉
If you want to find out more about who we are and what we do, please click the logo in the top left hand corner to go to our homepage or follow our social media pages below:
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Red Cherry, a definition of interactive.
The Change
The word change has been a hot topic in recent months, especially in world affairs. The DA used it very successfully, Trump’s campaign was built around it; even the very market we find ourselves in is changing. Since the market is changing, we think Red Cherry needs to change too. Red Cherry’s interactive success stories over the last 24 years continue to WOW. So, the argument could be said that “if it ain’t broke, don’t fix it”, but we disagree. We are welcoming change with open arms by “upsizing” and strengthening our existing brands. Taking what we are good at and making it even better. With our new image and accompanying tagline content that connects; this, for us, is a great space to move into.
Back Then
When we opened our doors in 1993, TV and radio were king. Mass media was our playground. We hit the ground running racking up over 2000 successful TV and radio campaigns, proving time after time to our clients that we can cut through the clutter and deliver real value for their brands.
Now
And today? We now live in a multi-screen world where all the information you need is right at your fingertips. A world where advertisers have a direct line to the consumer. So, as you can imagine, the consumer has never been more bombarded with information than they do now. This is because every single content platform is bursting at the seams with hopeful attempts at getting consumers to take notice, making it nearly impossible for a brand’s voice to be heard. So many companies can produce content, but very few can successfully extend the story or reach of that content across all screens, to a much wider audience and in a way that is meaningful and relevant to the consumer.
Challenge Accepted
We have always been known as one of the leading production and media companies in South Africa, specialising in TV production, radio production, video production, branded content, media buying and lead generation services. But now, we are taking another bold step. Officially migrating into the world of digital and interactivity. To be honest, we have been interactive for all of 24 years. We are a company that has always stayed ahead of the industry, and interactivity and being digitally relevant is imperative when talking to consumers.
Why Interactive
In short, we believe in the power of interactivity. So much so that everything we do has an interactive and engaging element to it. By enhancing that digital component in our existing arsenal of brands and expertise, we will bridge the gap across screens and across platforms by continuing to create experiences that engage, entertain and ultimately bring people together.
This is only the beginning. Watch this space.
If you want to find out more about who we are and what we do, please click the logo in the top left hand corner to go to our homepage or follow our social media pages below:
With so much competition in the South African TV advertising space, brands need to learn how to cut through the clutter and work hard to get the consumers’ attention more than ever before. Red Cherry is an expert when it comes to cutting through the clutter. With 23 years of experience and thousands of successful TV and radio campaigns under its belt, Red Cherry’s Spot On brand has delivered on increased noting and liking for TV and radio campaigns every time. A good example of the Spot On brand at work is on Activo Health’s recent TV campaign for Plusssz, one of the leading products in its multivitamin and supplement range.
Click here to view the campaign: https://youtu.be/WPJ9R0Wrv7Y.
Despite popular belief that TV advertising is ‘dying’, according to Millward Brown, TV still remains the king in building reach quickly in South Africa. TV in the media mix allows other channels to perform better in delivering overall brand impact and often acts as the ‘glue’ which holds multi-channel campaigns together.
Understanding how a campaign cuts through, and more importantly how campaigns can be optimised, delivers a real competitive advantage in this cluttered environment. Red Cherry can provide brands with this competitive advantage, which will cost nothing more than the cost of a classical TV or radio spot.
To find out more about Red Cherry’s Spot On brand and how it works, contact Collette Liebenthal on 011 807 2531 or email her at collette@redcherry.co.za.
Red Cherry also offers production (TV and radio commercials, branded content, shows, AVs), media (TV/radio airtime and other media bookings), digital and CSI solutions.
Tru-Cape Fruit Marketing recently ran a Food Lover’s Market campaign, pushing people into store to purchase Tru-Cape apples and pears. Red Cherry was briefed to put together the digital campaign and were asked to suggest a creative way of incorporating selfies to encourage participation.
Facebook, Twitter and Instagram were the chosen platforms where consumers were asked to go to their nearest store, take a selfie using one of the Tru-Cape Kidz cut-outs and post to the social media platform of their choice using #staytruetotrucape, to stand a chance to win one of five Apple iPads.
The campaign was supported by generic TV and radio advertising, produced by Red Cherry, and included Red Cherry’s Spot On top-and-tail brand. Spot On increases noting (as proven by Millward Brown) and liking.
The campaign was a great success with positive feedback from consumers. 197 entries were received on social media, 742 on radio and 757 on TV.
Conrad Fick, Tru-Cape Marketing’s Marketing Director, commented: “Tru-Cape would like to thank Red Cherry for their caring service. It’s great to work with a company that we can trust with our business.”
Red Cherry offers production (TV and radio commercials, branded content, shows, AVs), media (TV/radio airtime and other media bookings), digital and CSI solutions. Please contact Shanne Saunders on (011) 807 2531 or at shanne@redcherry.co.za for more information, or visit the website at http://redcherry.co.za/.
If you can dream it, we can produce it.
